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Written by Administrator
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Saturday, 07 July 2007 09:54 |
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Business cards are not just for origami or collecting dust. There are four ways below to help you to utilise your business cards more effectively.
The 1 to 1 ratio is the easiest formula to understand. If you talk to someone for more than one minute, they need to have one of your business cards in their hand. So you need to find a way to get across what you do and get a business card in their pocket within the first minute of the conversation. Maybe think of it as a lift conversation, you or they’ll be getting out soon so you need to be quick.
Birmingham Marketing Agency suggest that you be creative, you may be a golf coach and could think about giving out business cards that have “First lesson for free with this card” on them, handing them out at parties or other events. If you can be successful in thinking outside the box, you’ll be one step ahead of the competition and you’ll see the benefits.
Ask for the opinion of strangers; simply ask them if they could answer a quick question, “Can I ask you a quick question? What do you think of my business card?” then give them your business card. What ever they say now doesn’t matter as they have your business card. When they try to hand it back to you simply say you have thousands printed so they may as well keep it. Thank them for their opinion and say to them if they ever need your services your contact information is on the card.
Make the business card attractive, once your potential clients have your card, what is going to make them keep it? If you cannot answer this quickly, you may want to consider looking at getting a new business card design. |
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Last Updated on Wednesday, 06 April 2011 10:57 |
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Written by Administrator
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Wednesday, 20 August 2008 10:11 |
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Once you’re happy with your website design the next thing you need to consider is branding. The first step is deciding on a logo. A logo is the centre of your corporate image, it brings visual appeal and has the ability to draw the visitor’s attention to it. A logo can consist entirely of text, be a symbolic logo or a combination of text and symbolic.
For text logos the most important part is the selection of font. There are a huge variety of different fonts available that come in all shapes and sizes. Slanted or italicised text implies movement but crisp scripted text shows elegance and stability. You could use your company’s name as the logo text though it needs to show the business’ qualities. A purely symbolic logo doesn’t have as direct an impact because different visitors may interpret the logo in different ways.
A logo consisting of both symbolic and textual elements is usually very helpful in conveying the message of the company though it must complement the public image of the company. Whatever type of logo you choose it needs to look professional, this is often where dedicated, professional design companies come in. Some companies may require a subtle, conservative logo whilst others would need a contemporary logo.
The advice from Birmingham Marketing Agency is that it is a good idea to keep your logo simple so the visitor gets it stuck in their head immediately. Simple logos are also easier to be reconstructed when required. You should also keep a copy of the original. Nowadays most logos are created using vectors, meaning that you can resize them to any size with no distortion. Though it is still worth keeping print and web versions. |
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Last Updated on Wednesday, 06 April 2011 09:18 |
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Written by Administrator
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Monday, 11 August 2008 01:12 |
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Web graphics are a great way to express your brand image. They use different typography and images in a creative fashion. You should put a great deal of thinking and planning into designing any graphical.
Every company wants to convey a specific message and for this to come through in your images, you should think about using a professional designer. Professional designers are extremely skilled and have a much better understanding of the processes involved. Quality is appreciated by whoever comes to view your site, bad design quality creates a bad first impression on the user. This is where quality checking comes in, it is crucial that you go through all the quality control checks whilst your graphics are developed. There are various ways of checking the quality, it should match up to the current design standards, for example. It is essential that your graphics are displayed correctly as, if not, you may as well have not created them. Also, check the compatibility of the graphics across many platforms and browsers.
As well as looking good they also need to have a meaning to your business. Choose a colour palette that matches your company’s existing branding and make sure that any text is spelt correctly. Little issues like these can reflect adversely on your company’s image. Continuous animations are declining in use dramatically and are best avoided, consider instead using animations to enhance user interaction. You need to find the right balance between web site design and web technologies for your business.
Choosing the right design company such as Birmingham Marketing Agency for your business is also very important. Discuss with them what you want to achieve, how they will go about the project and how it will affect your business. |
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Last Updated on Wednesday, 06 April 2011 10:57 |
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