For text logos the most important part is the selection of font. There are a huge variety of different fonts available that come in all shapes and sizes. Slanted or italicised text implies movement but crisp scripted text shows elegance and stability. You could use your company’s name as the logo text though it needs to show the business’ qualities. A purely symbolic logo doesn’t have as direct an impact because different visitors may interpret the logo in different ways.

A logo consisting of both symbolic and textual elements is usually very helpful in conveying the message of the company though it must complement the public image of the company. Whatever type of logo you choose it needs to look professional, this is often where dedicated, professional design companies come in. Some companies may require a subtle, conservative logo whilst others would need a contemporary logo.

It is a good idea to keep your logo simple so the visitor gets it stuck in their head immediately. Simple logos are also easier to be reconstructed when required. You should also keep a copy of the original. Nowadays most logos are created using vectors, meaning that you can resize them to any size with no distortion. Though it is still worth keeping print and web versions.