The 1 to 1 ratio is the easiest formula to understand. If you talk to someone for more than one minute, they need to have one of your business cards in their hand. So you need to find a way to get across what you do and get a business card in their pocket within the first minute of the conversation. Maybe think of it as a lift conversation, you or they’ll be getting out soon so you need to be quick.

Birmingham Marketing Agency suggest that you be creative, you may be a golf coach and could think about giving out business cards that have “First lesson for free with this card” on them, handing them out at parties or other events. If you can be successful in thinking outside the box, you’ll be one step ahead of the competition and you’ll see the benefits.

Ask for the opinion of strangers; simply ask them if they could answer a quick question, “Can I ask you a quick question? What do you think of my business card?” then give them your business card. What ever they say now doesn’t matter as they have your business card. When they try to hand it back to you simply say you have thousands printed so they may as well keep it. Thank them for their opinion and say to them if they ever need your services your contact information is on the card.

Make the business card attractive, once your potential clients have your card, what is going to make them keep it? If you cannot answer this quickly, you may want to consider looking at getting a new business card design.